Starbucks advertising

Walk into a Starbucks and your senses are triggered into an optic gratification. The smell of hazelnut caramel frappachino and coffee cake fills your nostrils to the point that you can virtually taste it. The mellow sound of Jack Johnston and Nora Jones brings pleasant tunes to your ears, and all around you, the mocha colored walls soothe your mind and bring you to the up-most state of relaxation. On those mocha colored walls you will find images that look a little something like this the photo above advertising their latest flavor or special edition cappuccino.

In fact Starbucks advertising is based primarily on photography. I would love to be the photographer for Starbucks, this consistency really works for them, and it doesnt look like it will be changing anytime soon, oh how easy that job would be!

Advertisment for Starbucks double expresso coffee.

The style of advertising defines a brand, and Starbucks is defined by their photographic appeal. They do this to capture the consumer through a single photo of a coffee cup with steam and a little green logo, people immediately and subconsciously allow their senses to do the rest until they satisfy their craving by a visit to the one and only S.T.A.R.B.U.C.K.S around the corner,..... no litterally they are like on every darn street corner.  
But to be quite frank, the thing with Starbucks is that it doesnt matter what they say in an ad, people are still going to buy their coffee! Its the cold hard truth, and it cant get any simpler than that!

Elliott, S. "Who will drink to 40 years of starbucks?." New york times blog. 2011. 18 February. 2011. http://mediadecoder.blogs.nytimes.com/2011/03/07/who-will-drink-to-40-years-of-starbucks/?ref=media

Stanfield, Briskman. " Wake up and smell the starbucks celebration." Beyond madison avenue blog. 2011. web. 18 Mar. 2001. 

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