Monday, February 21, 2011

Who knew ogilvy was so cool!





 David Ogilvy: The Original Mad Men.

okay so let me be frank, when learning about Ogilvy in both Adv318j and Adv325, i was bored out of my mind. Who did this guy think he was making all these rules and undermining everyone.. uh ... annoyed! But.... I knew that ogilvy was pretty much the founding father who stressing the importance of photography in advertising, so i knew that it would be in my best interest to blog about him. 



Famous for Rolls Royce, Marlboro, the cowboy, guiness, dove soap, the first advertisment for margarine, mercedes, and way too many to list, he used photography and copy write to sell the items. Before photography it was illustration for advertisers. His pictures portrayed the dream life, good life and the result of using a product was, sold a business and the product.



Someday ill have the time to read 'Ogilvy on advertising'. Until then, ill just refer back to my $200 advertising text book.

After much research, I was pleasantly surprised by what i found out. Ogilvy was a really cool guy. ehh nevermind, scratch that.... Ogilvy was a really cool guy,   I'm not going to jump to conclusions too soon. What I mean't was: Ogilvy made some really cool ads!

Hahahaha ... sry i have to interrumpt my ogilvy conversation for a brief moment. A silly little bird just flew head first into the window of CMA building from where i am blogging this blog. I have never seen that happen before, only in movies and commercials. ahh i feel soo guilty for laughing! . ... Wait.... backtrack a bit,  " head first"? okay I don't quite know where I was going with that, what other way would they be flying? ..... anyways, what provokes a bird to react in that manner? Ehh.. I don't know but I would sure hate to be experiencing the head ache that he is feeling.

Okay, back to Ogilvy.
Writers block.
Writers block.
yadda yadda yadda
Train of thought derailed.

Aha!.... My impression of ogilvy is forever changed thanks to the photos on this website: check em out:
http://rawmade.com/culture/amazing-advertising-x-david-ogilvy/


I guess not all of his rules are too old fashioned, he centered his advertising around photography centered print ads. You would think that after all his years of contributing ads, that this style would eventually wear out, but it hasn't. His ads transformed and  grew as the culture and the trends change and technology emerged.

Ogilvy is not just black and white Rolls Royce ads that I had always categorized him by.  His portfolio is rich, diverse and full of fresh ideas, ideas which are interesting, effective, and most importantly, they sell. 

Gross, D. ( 2009, February 12). The original mad man. News week. Retrieved from http://www.newsweek.com/2009/02/11/the-original-mad-man.html

Foley, C. (2010, March 29). Amazing Advertising x David Ogilvy. Raw Made. Retrieved from http://rawmade.com/culture/amazing-advertising-x-david-ogilvy/
 

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