Wanted.

 

In this technological world that we live in, its easy to forget the origins where advertising originated from. I know Ive learned about the subject of advertising in at least one of my advertising classes, but i honestly couldn't remember where it all started. Before Ogilvy and Bernbach, before art directors and copy writers there was >>.....

We've all seen those old western movies were the crazy bandits face is plastered all over the tavern walls and swinging doors in the form of what advertising was known to be back in the day. Usually with the traditional tagline, "wanted dead or alive" along with a reward price that would by no means be an big enough incentive for todays time.

More often then not, this was the situation. Photography was rare and expensive, therefore drawings were the foundation of what the whole crime investigation was based on. How convenient and realistic was this lifestyle? ha i can only imagine the relief these sherifs felt the day photography was introduced, and how much easily they were able to do their jobs of  identifying the crook and saving their city.... well... they still only had horseback as their transportation but that's a whole other issue that some guy named Ford later took care of.  

Photography simplified advertising by introducing this tangible evidence in this case, its an object frozen in time, the first real perception of reality. No longer a just a drawing based on what ONE person perceived it to be.