Back to the Basics

After church at the Austin stone ( which is amazing if you never been) i had my boyfriend take me to target to get a new toothbrush which i accidentally left at home over spring break. Any ways on my way out of the door, on a beautiful display Target had a display of 3 General Mills Brand cereal. It was the most beautiful sight I have ever laid eyes on, and its not just because I'm a cereal freak. (Cereaously, ha I eat cereal like three time a day! No joke.) These boxes caught my eye like a dazzling diamond ring in a Tiffany's store window. It was no ordinary cereal packaging at all...

Its looks like these boxes were from the 1980's jk i am really bad a determining an accurate perception of time.... i honestly have no clue what time period these boxes relate to. Any who, i did some research and found out when this cereal was created:

• Cheerios (1956)
• Lucky Charms (1989)
• Honey Nut Cheerios (1984)
• Trix (1968)
• Cinnamon Toast Crunch (1984)

Ha so turns out i was pretty close in my prediction after all.

Along with that research I was able to unveil the other throwback cereal boxes that are apparently only available in target stores for a limited time. 






By now we are all used to false advertisement when it comes to food product, but, as demonstrated in these not so clearly resolutioned photos, these cereal boxes are the closest perception of reality as it gets. The cereal photographed and displayed on the front of these boxes look a little more dull and lifeless and closer to reality than I have seen in years. Its AWESOMEEE!!! 



All in all, this is a very clever method for gaining cereal dominance, a marketing strategy that really works and is obviously aimed at the "old people" target audience, but though i was not alive during the creation of these executions , i still appreciate its intent. I regret not going back and buying a package, looks like ill be making a trip back to Target soon. 

Vintage always wins!

Katie. (2011,February 7). Get ready for retro packaging from General Mills. Katietalksabout. Retrieved from http://katietalksabout.com/get-ready-for-retro-packaging-from-general-mills/comment-page-1/